Whether it’s Instagram, Twitter, or TikTok, social media continues to stay relevant. Several businesses in Dubai and around the world have used social media marketing strategies to generate brand awareness.

Social media marketing plays a crucial role in an ever-changing city like Dubai, because of how easily it can convey information to a large audience while also attracting customers. 

Businesses must modify the way product information is delivered online to effectively harness the power of social media.

Here are 4 ways to effectively promote your business using social media:


1.  Boost Engagement By Creating More Video Content 

Studies show that when watching a video, people retain 95% of the material, compared to 10% when reading text. 

Visual content is not only easier to understand, but also more engaging. According to the most recent statistics from January 2021, TikTok has 689 million users. 

Several businesses have used TikTok as a social media marketing technique, resulting in a high level of audience engagement. Furthermore, these brands have acquired a sizable following, clientele, and support. 

While traditional Instagram image posts may appear to fit better on a feed, video content has the potential to significantly engage a crowd

Furthermore, it enables brands to communicate ideas uniquely while also assisting in the formation of connections with the audience.


Social Media Marketing Strategy: Image 1


2. Invest in Authentic Influencer Marketing

Influencer marketing has become a popular type of social media marketing. When the concept was introduced initially, the authenticity of influencers was questioned and discussed much less because of how unique the marketing technique was.

Since then, however, consumers have gotten more aware which is why brands need to choose the right kind of influencers.

Long-term brand partnerships with creators who value your brand are more significant and influential than a creator who will promote your product artificially because it generates a trustworthy relationship with your audience. 

Coppasta, an Italian restaurant in Downtown Dubai, used an influencer marketing strategy to promote their dine-in and delivery services.

The brand focused on micro-influencers, which resulted in a higher ROI because these influencers promoted Coppasta in more authentic ways and had higher engagement rates. Furthermore, the cost of hiring them was lower.


Social Media Marketing Strategy: Image 2


3. Avoid Designing Pushy Advertisements

Social media users are bombarded every day with various kinds of advertising. Due to the frequency of their appearance, users have become immune to pushy ads.

Potential or existing customers rarely consider high production quality or beauty in advertisements, because they usually know what they want to purchase and can see a pushy sale in the first few seconds.

Brands can avoid overwhelming their consumers and market their products more naturally by attempting to create more organic advertisements and campaigns.

Fitness apparel and accessories brand, Gymshark is a great example of organic brand campaigns. In light of the new year, Gymshark announced the #Gymshark66 challenge. 

Not only did #Gymshark66 generate over 500,000 Instagram posts, but also allowed Gymshark’s audience to connect with the brand regardless of their location.

The brand posted weekly challenges and workouts for people to follow, as well as requiring participants to stay active every day and post about it. Near the end of the challenge, the brand selected 66 winners.


4. Incorporate User-Generated Content In Your Social Media Marketing Strategy

User-Generated Content is a highly beneficial social media marketing tool for brands due to its innovative strategy, and cost-effectiveness. UGC includes social media posts, testimonials, photos, videos, tweets, blog posts, etc.

It enables the audience of the brand to share their thoughts and ideas while also promoting the brand. Moreover, it drives traffic which helps in increasing conversions. The genuine nature of the concept is what makes it such a game-changer.

Fitbit’s “#MyReasonIs” campaign asked people what motivated them to engage in fitness and how Fitbit helped them achieve their goals. Not only did the campaign allow Fitbit users all over the world to share their stories, but it also effortlessly promoted the brand’s product.


Social Media Marketing Strategy, Infographics Of All Tips Summarized


To be on top of your social media game as a business owner, you need to choose a well-reputed digital marketing agency that will offer you all forms of digital communication services and a marketing agenda. 

This will help you run your campaigns smoothly and here is where we at Strategic Infinity step in. 

Contact us and get a free consultation!


A study by Smart Insights revealed that 49% of businesses do not have a well-defined digital marketing strategy. This could be the main culprit why you’re getting low conversion rates, poor sales, or struggling on social media. And yes, it’s really frustrating when you’re not getting the most out of your marketing budget.

Read this post to explore on the digital marketing strategies that can help you stay ahead of the competition and increase your ROI.

1. Be clear and straight to the point.

If there’s a lot of links on your product page and you don’t have a clear call-to-action (CTA), chances are the buyers will just get confused or annoyed and leave your site. In short, you will lose the sale. Your CTA button e.g. BUY NOW must not be surrounded by other different links.  These unnecessary or inappropriate links will drive customers away from the sale.

So, use a clear, highlighted call-to-action button that can easily catch the attention of buyers. Ideally. CTAs are placed above the fold, in the middle, and at the bottom of each page.

2. Incorporate your social media sites into your eCommerce.

Your goal is to gain interested followers in social media to convert them into paying customers. You need a considerable amount of time to gain organic followers and see tangible results. Your social media marketing efforts will pay off eventually with consistency, building backlinks, and using SEO to increase traffic.


As of the first quarter of 2020, there are more than 2.6 billion active users on Facebook monthly making it the world’s largest social network. You can use Facebook ads and micro-target your desired audience. You can segment them based on demographics, interests, age, location, languages and many other filters. You can also find new leads, create custom CTA buttons, and get analytics reports on your ad performance with this feature.


 You can set up Instagram Shopping and then integrate your products catalogue with your profile. Through this, you can promote your products in Instagram through your posts and in the Shop tab on your profile.


YouTube has also more than 2 billion users worldwide which makes it an ideal social media site to promote your eCommerce and generate leads. A lot of businesses are already using YouTube to help boost their businesses. You can post valuable content like product reviews, new product launching, explainer videos, and cross-promotions.

3. Pay attention to your email marketing.

Optimizing your email campaigns is an essential part of your digital marketing strategy.  Many businesses are still underestimating and overlooking the power of email marketing which could have helped them in increasing their conversions and sales. According to a research by McKinsey & Company, email marketing is up to 40 times more effective compared to social media. The study also showed that the buying process in email marketing happens 3 times faster than in social media.

You can optimise your campaigns by sending welcome emails, providing tips and relevant information, sending discounts and coupons, asking for feedback, and sending wishlist reminders.

4. Product Reviews

Product reviews boost the credibility of your products that’s why adding customer reviews on your product page can significantly boost your sales. A research done by Bazaarvoice Network showed that a single product review can lead to a 10% sales increase and 200 reviews can lead to 44% sales increase. This just proves that many consumers trust the opinions or reviews of other consumers who already purchased similar items.

5. Personalize your eCommerce service.

Personalization sets you apart from your competitors. Giving your customers a unique personalized experience is like giving them a special treatment online. This catches their attention, making them choose you over the others.  You can make use of the personal data of your shoppers and address them by their names while they are browsing or offer products based on their interest. After shopping from your site, stay in touch by asking for feedback, promoting new products, sending birthday greetings, and offering exclusive discounts to keep your shoppers engaged.

It is best to have a dedicated and experienced team to help you implement these strategies and make everything work. If you need help in boosting your eCommerce business, you can contact us and we’ll create an individualized marketing plan for your specific needs.