Ramadan is a holy month on the Islamic calendar that perpetuates humane values of love, compassion, empathy and charity around the world. It is also a popular marketing season with the highest engagement from customers in the MENA region as many people are purchasing gifts and consumer goods during this month. Therefore, marketers need to create a concrete understanding of the target audiences and formulate strategies that drives growth through sales and promotional activities.
In this blog, you will learn expert tips on finalizing the best marketing campaign during Ramadan and capture the attention of your target demographics effectively.
Formulate your keywords practically
Search Engine Optimization (SEO) is the most effective form of organic marketing to get improve your website ranking. During Ramadan, it is important to optimize your keywords so it appears on the first page when users find related keywords. A Webpals report indicates that website traffic increased to 230% while conversion rates improved at 30%. Google data also shows that ‘Ramadan promotions’ and ‘Online deals’ were some of the most searched keywords during the holy month.
- Utilize social media platforms
Consumer behaviour is different during Ramadan with greater social media traffic than usual, especially during 3 am where it increases by 200%. This is because of factors such as religious commitments, differing office hours and dining patterns. It is also due to users searching for offers and using hashtags such as #Ramadan to engage on various platforms. Data shows that 41% of people in the UAE increasing spending, 40% search for promotions and 49% are looking for discounts. Facebooks Ramadan Research Insights also show that 90% of people in the UAE use the app during Ramadan and 76% surveyed find social media to be effective to connect with brands.
- Improve communications with loyal customers
Engaging with customers is important as it helps to retain old customers and build long lasting relations. Webpals data shows an increase in customer loyalty with a rapid increase in online visits and purchases during the holy month. According to WordBank Data, 78% of UK Muslim consumers want greater engagement from brands that are internationally acclaimed. Furthermore, consumers are also looking for convenience while making purchases so brands need to ensure that they offer this to their users.
- Promote your app through advertising
The Webpals data found an increase in app downloads by 40% during Ramadan and an increase in purchases by 35%. In addition to this, the global pandemic means that many Muslim consumers will stay indoors and be on their devices. This presents a great opportunity for Halal restaurants to partner with apps to improve sales and let customers order conveniently.
- Understand your target audience
Ramadan is the month of celebrations and customers are looking for different things at this time. Marketers must understand their segments and target advertisements to these audiences. The first audience are foodies that search for Iftar and Suhoor recipes so creating content on YouTube or providing information on promotions is ideal. The second is the travellers that want to book hotels for Eid and spend time with family and friends. People are also looking to gift trendy items to loved ones and groom themselves with beauty packages for Eid gatherings. Therefore, brands should be mindful and provide the best services they can to varied audiences.
During the holy month, marketers must entrust time and money on their social media campaigns and connect with their prospective and previous customers by sending across the message of Ramadan, by offering exclusive content and providing promotions to grow the business.