A study by Smart Insights revealed that 49% of businesses do not have a well-defined digital marketing strategy. This could be the main culprit why you’re getting low conversion rates, poor sales, or struggling on social media. And yes, it’s really frustrating when you’re not getting the most out of your marketing budget.
Read this post to explore on the digital marketing strategies that can help you stay ahead of the competition and increase your ROI.
1. Be clear and straight to the point.
If there’s a lot of links on your product page and you don’t have a clear call-to-action (CTA), chances are the buyers will just get confused or annoyed and leave your site. In short, you will lose the sale. Your CTA button e.g. BUY NOW must not be surrounded by other different links. These unnecessary or inappropriate links will drive customers away from the sale.
So, use a clear, highlighted call-to-action button that can easily catch the attention of buyers. Ideally. CTAs are placed above the fold, in the middle, and at the bottom of each page.
2. Incorporate your social media sites into your eCommerce.
Your goal is to gain interested followers in social media to convert them into paying customers. You need a considerable amount of time to gain organic followers and see tangible results. Your social media marketing efforts will pay off eventually with consistency, building backlinks, and using SEO to increase traffic.
As of the first quarter of 2020, there are more than 2.6 billion active users on Facebook monthly making it the world’s largest social network. You can use Facebook ads and micro-target your desired audience. You can segment them based on demographics, interests, age, location, languages and many other filters. You can also find new leads, create custom CTA buttons, and get analytics reports on your ad performance with this feature.
You can set up Instagram Shopping and then integrate your products catalogue with your profile. Through this, you can promote your products in Instagram through your posts and in the Shop tab on your profile.
YouTube has also more than 2 billion users worldwide which makes it an ideal social media site to promote your eCommerce and generate leads. A lot of businesses are already using YouTube to help boost their businesses. You can post valuable content like product reviews, new product launching, explainer videos, and cross-promotions.
3. Pay attention to your email marketing.
Optimizing your email campaigns is an essential part of your digital marketing strategy. Many businesses are still underestimating and overlooking the power of email marketing which could have helped them in increasing their conversions and sales. According to a research by McKinsey & Company, email marketing is up to 40 times more effective compared to social media. The study also showed that the buying process in email marketing happens 3 times faster than in social media.
You can optimise your campaigns by sending welcome emails, providing tips and relevant information, sending discounts and coupons, asking for feedback, and sending wishlist reminders.
4. Product Reviews
Product reviews boost the credibility of your products that’s why adding customer reviews on your product page can significantly boost your sales. A research done by Bazaarvoice Network showed that a single product review can lead to a 10% sales increase and 200 reviews can lead to 44% sales increase. This just proves that many consumers trust the opinions or reviews of other consumers who already purchased similar items.
5. Personalize your eCommerce service.
Personalization sets you apart from your competitors. Giving your customers a unique personalized experience is like giving them a special treatment online. This catches their attention, making them choose you over the others. You can make use of the personal data of your shoppers and address them by their names while they are browsing or offer products based on their interest. After shopping from your site, stay in touch by asking for feedback, promoting new products, sending birthday greetings, and offering exclusive discounts to keep your shoppers engaged.
It is best to have a dedicated and experienced team to help you implement these strategies and make everything work. If you need help in boosting your eCommerce business, you can contact us and we’ll create an individualized marketing plan for your specific needs.