Avenue Mall Dubai: Case Study

Case Studies

Avenue Mall

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Avenue Mall is a brand-new shopping centre set to open in October 2020. Termed as a one-stop destination, Avenue will provide world-class retail, dining, leisure, events, attractions, and extravagant services. As a new mall in the market, Avenue required top level marketing services for its pre-launch, launch and post launch. That is when it teamed up with Strategic Infinity. They required enticing branding that would highlight the mall’s modern aesthetic and leave a lasting impression on its potential customers. They were also looking to have a fresh website designed and developed from scratch as well. 

By utilizing our expertise in branding, web design and development, we curated a four-pronged strategy: curate the logo, branding guidelines, and brochures, develop and design a visually appealing website that raises brand awareness, ensure the website helped meet leasing requirements digitally, and facilitate a smooth user experience.

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UX Strategy

We began by researching and benchmarking to gain a better understanding of market trends and expectations. With a clear set of objectives in place, the next step was to create a UX Strategy. To accomplish this, we created several wireframes and prototypes to test various website flows. Once we had a formal layout to work with, we created a custom-designed PHP website. When designing Avenue’s website, we aimed for a minimalistic, modern, and elegant aesthetic. Because the website would be the primary point of contact for potential customers, it was Search Engine Optimized to reach a wider audience. We also kept a smooth user journey in mind. Call to Actions were implemented and made easy to navigate. A live chat feature was designed to answer consumer queries. Informative yet easy to understand content was curated for the entire website as well.

Test And Launch

When all web site sections were connected and flowing, we carried detailed testing on several browsers and mobile devices to verify that the site worked and functioned smoothly.


As a result of a well-planned strategy, Avenue Mall’s website was successfully launched in a single month! The website accurately depicts everything visitors need to know about the mall. It highlights the high-quality service it will offer to all its customers as well as all the facilities available.


Strategic Infinity
1006, Opal Tower
Business Bay
Dubai, United Arab Emirates