Growth Opportunities for Brands During Ramadan

Ramadan is a holy month on the Islamic calendar that perpetuates humane values of love, compassion, empathy and charity around the world. It is also a popular marketing season with the highest engagement from customers in the MENA region as many people are purchasing gifts and consumer goods during this month. Therefore, marketers need to create a concrete understanding of the target audiences and formulate strategies that drives growth through sales and promotional activities.

In this blog, you will learn expert tips on finalizing the best marketing campaign during Ramadan and capture the attention of your target demographics effectively.

Formulate your keywords practically

Search Engine Optimization (SEO) is the most effective form of organic marketing to get improve your website ranking. During Ramadan, it is important to optimize your keywords so it appears on the first page when users find related keywords. A Webpals report indicates that website traffic increased to 230% while conversion rates improved at 30%. Google data also shows that ‘Ramadan promotions’ and ‘Online deals’ were some of the most searched keywords during the holy month.

  • Utilize social media platforms

Consumer behaviour is different during Ramadan with greater social media traffic than usual, especially during 3 am where it increases by 200%. This is because of factors such as religious commitments, differing office hours and dining patterns. It is also due to users searching for offers and using hashtags such as #Ramadan to engage on various platforms. Data shows that 41% of people in the UAE increasing spending, 40% search for promotions and 49% are looking for discounts. Facebooks Ramadan Research Insights also show that 90% of people in the UAE use the app during Ramadan and 76% surveyed find social media to be effective to connect with brands.  

  • Improve communications with loyal customers

Engaging with customers is important as it helps to retain old customers and build long lasting relations. Webpals data shows an increase in customer loyalty with a rapid increase in online visits and purchases during the holy month. According to WordBank Data, 78% of UK Muslim consumers want greater engagement from brands that are internationally acclaimed. Furthermore, consumers are also looking for convenience while making purchases so brands need to ensure that they offer this to their users.

  • Promote your app through advertising

The Webpals data found an increase in app downloads by 40% during Ramadan and an increase in purchases by 35%. In addition to this, the global pandemic means that many Muslim consumers will stay indoors and be on their devices. This presents a great opportunity for Halal restaurants to partner with apps to improve sales and let customers order conveniently.

  • Understand your target audience

Ramadan is the month of celebrations and customers are looking for different things at this time. Marketers must understand their segments and target advertisements to these audiences. The first audience are foodies that search for Iftar and Suhoor recipes so creating content on YouTube or providing information on promotions is ideal. The second is the travellers that want to book hotels for Eid and spend time with family and friends. People are also looking to gift trendy items to loved ones and groom themselves with beauty packages for Eid gatherings. Therefore, brands should be mindful and provide the best services they can to varied audiences.

During the holy month, marketers must entrust time and money on their social media campaigns and connect with their prospective and previous customers by sending across the message of Ramadan, by offering exclusive content and providing promotions to grow the business.

Top 10 Digital Marketing Mistakes Every Brand Makes and How You Can Avoid it

Businesses around the world are increasing their digital marketing investments as it is an effective way to increase lead generation and sales. By 2023, it is even projected to reach a global spending of $146 billion by marketing departments alone. Despite the benefits of digital marketing, several businesses are simply burning through money and not achieving the desired results. This can cause long-term damage to your business. Here are some of the common mistakes that every marketer should avoid.

Here are some of the common mistakes that every marketer should avoid:

1. Not Having a Clearly Defined Audience
Some business owners believe that a net wide way of expanding the market and reaching more customers will bring in greater revenue. But this approach has its flaws as it deters them from deeply understanding their actual prospective customers and their buying patterns. The best approach is to segment your market into different customer types such as demographically and talk to them via social media to know what they are interested in, either through forums, surveys or polls.

2. Focusing on the Number of Followers
When it comes to social media, no company wants to have less followers. However, a high number of followers doesn’t always lead to greater success. In this case, the right type of content always leads to more engagement than a competitor only focusing on their following. Therefore, it is important to create engaging and original content that caters to the audience and organically grow your brands social media accounts.

3. Campaigning Without a Strategy

According to the Content Marketing Institute, only 32% of marketers have a content marketing strategy. The lack of vision is a grave digital marketing mistake made by all types of businesses. This can make the campaign difficult to manage and measure. Therefore, it is important to set SMART goals and outline the tools to track your progress. This will help you view your results and fine-tune your strategy for greater rewards and success of the campaign.

4. Reckless Spending On Paid Ads
The Association of National Advertisers state that only 25% of the money spent on digital ads find the right people. With PPC marketing available on platforms such as Instagram and Facebook among others, you can grow your traffic and conversations in a rewarding way. However, without a solid marketing strategy, this process can come at a cost. Before you make this mistake, it is necessary to target your ads among different age groups, interest, income levels and other categories that suit your product or service and test out different formats to find a suitable strategy.

5. Lack of Visuals on Posts
Having superior content and visuals can help to captivate the audience’s attention online. If you were to have a business page with sponsored posts and the images were poor quality, then people would click off your website even if the product you’re offering is innovative and useful. Therefore, the quality of the image, website layout and content should be perfect for the customer.

6. Expecting overnight results
Digital marketers often get demotivate when they don’t see results immediately from their campaigns. However, it must be noted that SEO practices usually take effect after 2 months or more while ads can take up to a week to gain attraction.

7. Not using case studies as stories
According to a study, 60% of Business-to-Business buyers look for testimonials. This is one mistake to avoid as case studies are quite powerful in lead generation and can drive buyers to purchase your products.

8. Over promoting your brand

Being overly promotional can sometimes be a turn off and drive customers away on social media. It is important to highlight the brands unique selling points but also focus on building online relations through content that the audience needs.

9. Not having an objective
When it comes to digital marketing, it is important to set a budget and align your objectives with your business goals. These goals should be measurable, timely and realistic.

10. Using every social media platform
Brands often stretch themselves across many social media platforms and promote their products. However, some do not dedicate enough time and resources equally which makes leads to less positive efforts. Therefore, brands should create a roadmap and strategize to gain the greatest ROI for their company.

Now that you know some of the key mistakes that digital marketers make, you can try and test out each of these recommendations yourself to see if it makes a difference to your brand.


4 Ways to Create a Winning Marketing Mix Strategy

What’s a marketing mix?

According to Investopedia, a marketing mix consists of different focus areas as part of a comprehensive marketing plan. To put it simply, the marketing mix refers to the four elements, more popularly known as the 4 P’s — product, price, place, and promotion.

These four elements are often, if not always, dependent on one another and once you master these elements, the perfect formula for success is just at your fingertips.

Here are the steps you must follow to create a winning marketing mix strategy:

1.  Product: Invest in product development and market research.

Your product is a major factor in determining your success. You need to build a solid foundation to launch your product successfully. Product development includes the product’s whole journey, from conceptualization and design to testing, marketing and distribution. Do a comprehensive market research to identify the need of your target market.

  • Study the market to know your target audience’ needs.
  • Know the insights of your existing customers.
  • Monitor industry trends.
  • Learn about your competitors.
  • Test your product.

2. Price: Determine a reasonable selling price.

To maximize profits, cost should be taken into account. At this stage, don’t miss out on these steps:

  • From your market research, determine your product’s target selling price.
  • Determine how to make your product cost-effective.
  • Liaise with finance team to identify realistic sales forecast.
  • Work with the sales team to know the extent of discounting you can offer.
  • When selling via resellers, know how you can make price adjustments and estimate revenues.
  • Consider the customer’s perceived value of your product. If you have few competitors and offer outstanding benefits to customers, you can further mark up your product.

3. Place: Choose where to sell your product.

Your distribution channels can be a combination of a physical store, online or a distributor’s store. Before promoting your product, make sure to do these steps:

  • Know where your product will fare best.
  • Consider geographic location. Ensure that supply meets demand in a particular city, state, country, region or worldwide.
  • Negotiate with resellers and retailers in terms of margins, markups, and retail price.
  • Determine the number of salespeople you need to meet your target.

4. Promotion: Create your promotion strategies.

This element is largely related to marketing, but this should be the last stage since you must first build a good foundation for the elements of product, price, and place in the marketing mix.

Before thinking of promotion strategies, it is best that you know very well about the product you will promote, the reasons why you must promote it, and where you will make it available.

During the promotion stage, choose from different channels that can best highlight your product to your target market. There are a lot of methods you can use to promote your product, service or your business such as:

  • Social media marketing — Facebook, LinkedIn, YouTube, Twitter, Instagram, and TikTok
  • Content marketing strategies like blogging, website development, and content creation
  • Event marketing – you can host your event or participate in industry events
  • Search engine ads
  • Public relations or getting influencers
  • Referrals or customer marketing
  • TV, radio, print or OOH ads

Working on your marketing mix will give you a more systematic structure to make strategic decisions when you launch a new product or modify the existing ones. We can help you in every stage of the marketing mix and create a successful marketing strategy for your business. Just reach out to us if you need a dedicated team of marketing experts and we’ll help you get the job done.

5 Successful Digital Marketing Strategies to Increase eCommerce Sales

A study by Smart Insights revealed that 49% of businesses do not have a well-defined digital marketing strategy. This could be the main culprit why you’re getting low conversion rates, poor sales, or struggling on social media. And yes, it’s really frustrating when you’re not getting the most out of your marketing budget.

Read this post to explore on the digital marketing strategies that can help you stay ahead of the competition and increase your ROI.

1. Be clear and straight to the point.

If there’s a lot of links on your product page and you don’t have a clear call-to-action (CTA), chances are the buyers will just get confused or annoyed and leave your site. In short, you will lose the sale. Your CTA button e.g. BUY NOW must not be surrounded by other different links.  These unnecessary or inappropriate links will drive customers away from the sale.

So, use a clear, highlighted call-to-action button that can easily catch the attention of buyers. Ideally. CTAs are placed above the fold, in the middle, and at the bottom of each page.

2. Incorporate your social media sites into your eCommerce.

Your goal is to gain interested followers in social media to convert them into paying customers. You need a considerable amount of time to gain organic followers and see tangible results. Your social media marketing efforts will pay off eventually with consistency, building backlinks, and using SEO to increase traffic.

Facebook

As of the first quarter of 2020, there are more than 2.6 billion active users on Facebook monthly making it the world’s largest social network. You can use Facebook ads and micro-target your desired audience. You can segment them based on demographics, interests, age, location, languages and many other filters. You can also find new leads, create custom CTA buttons, and get analytics reports on your ad performance with this feature.

Instagram

 You can set up Instagram Shopping and then integrate your products catalogue with your profile. Through this, you can promote your products in Instagram through your posts and in the Shop tab on your profile.

YouTube

YouTube has also more than 2 billion users worldwide which makes it an ideal social media site to promote your eCommerce and generate leads. A lot of businesses are already using YouTube to help boost their businesses. You can post valuable content like product reviews, new product launching, explainer videos, and cross-promotions.

3. Pay attention to your email marketing.

Optimizing your email campaigns is an essential part of your digital marketing strategy.  Many businesses are still underestimating and overlooking the power of email marketing which could have helped them in increasing their conversions and sales. According to a research by McKinsey & Company, email marketing is up to 40 times more effective compared to social media. The study also showed that the buying process in email marketing happens 3 times faster than in social media.

You can optimise your campaigns by sending welcome emails, providing tips and relevant information, sending discounts and coupons, asking for feedback, and sending wishlist reminders.

4. Product Reviews

Product reviews boost the credibility of your products that’s why adding customer reviews on your product page can significantly boost your sales. A research done by Bazaarvoice Network showed that a single product review can lead to a 10% sales increase and 200 reviews can lead to 44% sales increase. This just proves that many consumers trust the opinions or reviews of other consumers who already purchased similar items.

5. Personalize your eCommerce service.

Personalization sets you apart from your competitors. Giving your customers a unique personalized experience is like giving them a special treatment online. This catches their attention, making them choose you over the others.  You can make use of the personal data of your shoppers and address them by their names while they are browsing or offer products based on their interest. After shopping from your site, stay in touch by asking for feedback, promoting new products, sending birthday greetings, and offering exclusive discounts to keep your shoppers engaged.

It is best to have a dedicated and experienced team to help you implement these strategies and make everything work. If you need help in boosting your eCommerce business, you can contact us and we’ll create an individualized marketing plan for your specific needs.

UX/UI

UX


With further advancement in technology, artificial intelligence, digitization and globalization, a plethora of information is accessible to everyone, anytime and anywhere with merely a few clicks. This shapes how we behave with each other, machines and systems. Moreover, this has ultimately proceeded to a fusion of numerous disciplines which is referred as UX. The disciplines are: content, interaction, usability, persuasion, visual design and behavior.
User experience (UX) is that internal experience a user has as they interact with each series of events and aspects of a company’s products and services. It is where technology intertwines with the human being.

UX applies to everything that can be experienced for example a website or a visit to the supermarket. It refers to the interaction between the user and the service or product.

User experience focuses on how the experience makes the user feel and how simplified the process of completing their tasks is. For example, how simple a user’s check out process feels when shopping online. To experience is believed to be a natural human state, an amalgamation of memory and cognitive process therefore UX designers specifically deliver to the overall feel of a user experience. 


UI

On the other hand, the user interface (UI) allows a person to interact with the designs of product or service. It is all about the product’s function and interfaces. It is referred to as the overall feel of a design.

UI is made up of all the elements that allow a user to interact with the product or service. An UI designer will focus on icons, buttons, typography, pages, visual elements, a series of screens and color schemes.

Interface elements comprise of input controls, navigational components, and informational components. Input controls include radio buttons, dropdown lists, checkboxes, toggles, and list boxes. Whereas navigational components include slider, tags, and the search field. Informational components include notifications, message boxes, and modal windows.

Both UI and UX go hand-in-hand. A case of bad UI can destroy good UX for example a user is trying to buy flowers online and the buttons on the website have been placed too close together leading to the user clicking on the wrong button and ordering the wrong bouquet therefore ruining their user experience. Perhaps, this user would be less likely to suggest this website to their friends. This then leads to loss of potential customers for the flower company and a hampered UX for all.

Therefore, it is of utmost importance to know about the user’s behavioral patterns, tendencies, preferences, skills and goals. Keeping the interface simple will benefit users from all the spectrums, of all ages and skill sets. The interface designs that are most likely to be successful are the ones that are invisible to the user, it should feel seamless and convenient to navigate for anyone new on the website. It is vital to strategically use color, contrast and light to the advantage of the user. It’s also important to create consistency by utilizing common UI elements to help the user feel comfortable with their user journey.

Building patterns in language, layout and design throughout the website allow a clean and concise user journey. The system must strive to communicate clearly and therefore careful placement of items is essential to cater to the needs of the users.

Consequently both user experience and user interface are ultimately important for a product’s success.